Show up when people nearby search.

SEO runs $750–$1,500/mo, scope-based. Lower end ($750) covers simpler engagements — smaller sites, fewer pages, fewer citations to maintain. Upper end ($1,500) covers complex strategy, larger sites, more content velocity, and deeper technical scope. Specific number comes out of the free audit, not a packaged tier. One-time audits are project-priced separately.

Local pack visibility on geo-modified queries can shift in 30–60 days when the foundation work is meaningful — Google Business Profile cleanup, citation consistency, review velocity reset, and local schema. Organic ranking on competitive commercial terms typically takes 90–180 days of consistent content and earned signals. Content-authority builds compound across 6–18 months. SEO rewards patience, and anyone promising faster compounding is selling something other than SEO.

Most engagements use a combination, but the starting point depends on which gap is biggest. Local SEO if your customers search with geographic intent and your Google Business Profile + citations + reviews are weak. Content SEO if your business has informational-content opportunity adjacent to commercial intent. Technical SEO if crawl, indexing, schema, or Core Web Vitals are silently capping rankings. The audit identifies which.

No. Algorithm changes, competitor moves, and search intent drift make guaranteed positions impossible to honor across time. What I commit to: documented work, measurable progress against agreed-on targets, and honest reporting that distinguishes ranking gains from traffic gains from revenue gains.

Engagements run month-to-month with 30 days notice to cancel. SEO has compounding value — pages ranking now keep earning traffic for years even if the engagement ends — but the work has to keep earning the relationship.

Keyword research, on-page optimization, content production support (briefs, edits, sometimes drafts depending on scope), technical fixes, link outreach, monthly performance reporting with anonymized peer benchmarks where useful, and a quarterly strategy review to recalibrate priorities.

Most engagements work with the existing site. The audit identifies whether the current setup can carry SEO work on top, or whether structural issues (broken site architecture, hostile platform, irrecoverable content debt) make a rebuild the higher-leverage move. Rebuild is rare; remediation is the norm.

SEO compounds slowly with no per-click cost; Google Ads buys immediate visibility at a per-click rate. SEO captures customers when they're researching; Google Ads captures them when they're ready to buy. Most businesses run both — SEO as the long-term durable asset, Ads as the lever for immediate volume. Paid advertising lives at /paid-advertising/ if that question pulls you that direction first.