Ads built around your business goals.

Management fee runs $650–$1,000/mo — lower for single-platform Search-only, upper for multi-platform with creative testing and full-funnel tracking. Ad spend is separate, paid directly to Google or Meta on your account; most accounts run $500–$2,500/mo in spend depending on vertical and goals. The specific number comes out of the free audit.

It depends on industry, margins, and campaign type. The 2025 WordStream Google Ads benchmark across 16,446 campaigns shows an average conversion rate of 7.52% and an average cost per lead of $70.11 — but ROAS itself varies widely by vertical. A long-term client closed the last twelve months at 14.7x return on ad spend ($416,762 in tracked sales from $28,376 in spend, counting completed purchases only); that's well above average, and it comes from clean conversion tracking and account structure rather than anything exotic.

Google Search campaigns typically show meaningful conversion data in 2–4 weeks. Performance Max takes 6–8 weeks for the algorithm to stabilize on creative + audience signals. Meta Ads land in 1–3 weeks but need consistent creative refresh to keep performance from decaying. None of these are overnight. Search auctions need conversion data to optimize, Performance Max needs creative volume to learn, Meta needs frequency to stabilize. Anything faster is luck, not process.

Search captures intent; Meta builds it. Service businesses where customers actively search for what you offer (plumber, dentist, attorney, real estate agent) → Google Search-first. DTC product brands, lifestyle categories, or anything with a discovery shape → Meta-first or both. The audit conversation is where this gets decided based on your actual customer-acquisition shape.

Usually not for service-area Search campaigns, where average CPC across industries is $5.26 (per WordStream 2025) — $500 buys roughly 95 clicks at average rates, often too few for the algorithm to optimize against meaningful conversion data. Product Shopping campaigns can work at lower budgets because product-level data informs each impression. Most service-business accounts perform meaningfully above $1,000/mo in ad spend.

Engagements run month-to-month with 30 days notice to cancel. Account ownership stays with the client — Google Ads and Meta Ads accounts are transferable, including all historical performance data, learning, and conversion tracking. The work has to keep earning the relationship.

Campaign build and ongoing optimization (weekly), monthly performance reporting with anonymized peer benchmarks where useful, A/B creative testing, conversion tracking maintenance (GA4 + enhanced conversions + server-side tagging where it helps), landing-page conversion review, and an account audit on every renewal.

Yes. The handoff process starts with a free audit of the existing account — what's working, what's wasting spend, what conversion tracking is firing. From there, the migration preserves all historical data and learning. No rebuild-from-scratch unless the account is genuinely beyond repair, which is rare.