A website thatworks as wellas it looks

Pricing falls between $2,000 and $12,000, split across three tiers. Template builds ($2,000–$3,500) cover sites of up to 8 pages on Squarespace, Wix, or WordPress templates — a faster path to a clean, professional online presence with design customization within the template. Standard custom builds ($3,500–$7,500) cover custom sites of up to 15 pages where the brand and design system are already in place, with a single-platform build (WordPress, Squarespace, or custom). Larger custom builds ($7,500–$12,000) cover sites of up to 25 pages or e-commerce, expanded design system or brand-development work, content production support, and complex integrations or replatforming engagements. Pricing is scoped-quote — the final number lands inside one of these ranges after a scoping conversation, not at packaged tiers.

WordPress is the right call for sites that need flexibility, content depth, integrations, or long-term ownership — flexible enough for anything, owns its own data, scales from a five-page site to a full content engine. Squarespace works for small teams who want to manage their own site after launch with a strong visual editor. Shopify is the right tool for product-based businesses — checkout, inventory, fulfillment integrations, and a strong admin UI. The compare table on this page lays out where each shines and the common wrong-fit signals.

Most custom builds take 4 to 8 weeks from kickoff to launch, once content and branding are locked in. Simpler sites move faster; e-commerce or multi-location sites take longer. The biggest variable is content — if you need copywriting or photography, that adds time. Content production support is part of the $12,000-tier scope; if content is already ready, the timeline compresses.

Custom themes from scratch on WordPress. No bloated page builders, no off-the-shelf templates. The reason is durability: custom themes load faster, update cleanly, and survive being edited or handed off without breaking. Page builders look easy at launch and turn into maintenance debt by year two. The work I do is meant to last past the engagement.

Yes — admin training is part of the handoff. WordPress and Squarespace both have strong post-launch editing surfaces; you (or someone on your team) can edit copy, swap images, add posts, and manage the basics without me. For more substantial changes (new sections, feature additions, design updates), the engagement can continue on a project basis or you can bring it in-house.

URL mapping, 301 redirects, schema migration, and content reuse strategy are part of the build for any redesign or replatforming engagement. The goal is preserving rankings and traffic through the transition — not starting over from zero. Conversion testing post-launch confirms the new site converts at least as well as the old one before scope expands. The 3,500+ leads delivered for clients in 2025 came partly through redesigns that protected rankings.

Hosting depends on the platform. WordPress sites I recommend Cloudways or similar managed hosting — fast, reliable, and reasonably priced; you own the account and the bill goes directly to the host. Squarespace and Shopify include hosting in their platform fees. No hosting reseller markup; no opaque "hosting included" line items.

Design, build, and content support if scoped into the engagement. On-launch QA, GA4 + conversion tracking + form analytics wired in at launch (not bolted on six months later). Anything outside the original scope gets quoted separately so the math stays clear.